Having done a school-wide SWOT analysis the year before, the school was looking to refresh some of the approaches to Advancement. As innovation and target-audience-tailoring is my favorite part of design work, I volunteered to help. We had a lot of design collateral already in existence, but there was no through-line in the messaging or design and much of the information overlapped from place to place. As the Advancement team was already overhauling the Open House experience, I wanted to overhaul the Open House look. The following are examples of the design we created to unite and simplify the various information and design collateral for our Open House visitors.